Terms & Conditions
This website is owned and operated by Yellow Broom.
We are registered in England and Wales.
Our principal place of business is at Twemlow Green, Nr. Holmes Chapel, Cheshire. CW4 8BL .
You can contact us by writing to the business address given above, by using our website contact form, by email to firstname.lastname@example.org or by telephone on 01477 534048.
The Gift Card Terms and Conditions
Gift cards can be redeemed at The Yellow Broom. They may be exchanged for goods of a higher price than the face value of the card on payment of the difference.
Gift cards cannot be exchanged for cash.
Gift cards can be activated with a minimum value of £10.
Gift cards should be treated as cash. They are not cheque guarantee, credit or charge cards. The Yellow Broom will not accept liability for lost, stolen or damaged cards.
The Yellow Broom reserves the right to amend the terms and conditions of gift cards at any time and to take appropriate action, including the cancellation of the card, if, in its discretion, it deems such action necessary. This does not affect your legal rights.
Information we may hold about you
- Information you’ve provided to us, including our websites
- Information about products and services you’ve ordered or enquired about
- Information about your interaction with features and services such as registration, comments
- Technical information from your device relating to the service you receive
- Information relating to the location of the device you use to access our Site.
Please do not submit your personal information to us if you do not wish us to collect it.
How we may use your information
By using this Site, you agree that we may collect, hold, process and use your information (including personal information) for the purpose of providing you with the Site services and developing our business which shall include (without limitation):
- Verifying your identity (for example when you return to the Site)
- Personalising your visits to the Site and developing the design and style of the Site to improve the services provided to you
- Informing you about the latest changes to the Site, or products, services or promotional offers that you might find interesting
- Dealing with, and responding to you about, a comment you have submitted for or on our message boards, blogs and other such user generated content facilities
- Enabling you to share our content with others e.g. using our Email a friend and Share this article facilities
- Informing you if you have been successful in any Site competitions or promotions
- Compiling customer reviews
- Conducting market research
- Carrying out statistical, technical and logistical analysis
- According to your preferences, communicating (and personalising such communication) with you:
- To send you periodic newsletters about your chosen services
- To send you direct marketing. This may include communications by post, telephone or email or SMS about us and our business partners’ products and services, events and special offers, including where applicable, for a reasonable time after you have ceased to be a reader of ours
- To provide you with personalised services, such as providing with you with viewing recommendations and tailored advertising. This includes where we have agreement to store information about you on the devices you use, for example to make some of the adverts you see more relevant to you
Updating your preferences
You can opt out by clicking on the ‘unsubscribe’ link in the direct marketing/newsletter emails from us. Your can opt out of marketing text messages replying ‘STOP’. ‘Or you can use the contacting us’ details at the end of this privacy notice.
Safeguards and Security
No data transmission over the internet can be entirely secure, so we do not guarantee the security of your personal information and/or use of the Site. However, we use reasonable endeavours to protect the security of your personal information from unauthorised access or use by using encryption technology. In addition to these safeguards, your personal information is protected in the UK by the Data Protection Act 1998. This provides that the information which we hold about you should be processed fairly and lawfully, should be accurate, relevant and not excessive, not be retained for longer than is necessary and, if applicable, be kept up to date. For more information on the Data Protection Act 1998 and your related rights please Google.
You should be aware that when you use our website we may collect information by using ‘cookies’.
What are cookies and how do they work?
Cookies are small bits of text that are downloaded to your computer or mobile device when you visit a website. Your browser sends these cookies back to the website every time you visit the site again, so it can recognise you and can then tailor what you see on the screen.
Cookies are an important part of the internet. They make using websites much smoother and affect lots of the useful features of websites. There are many different uses for cookies, but they fall into four main groups:
(i) Cookies that are needed to provide the service you have asked for
Some cookies are essential so you can move around the website and use its features. Without these cookies, services you’ve asked for can’t be provided. These cookies don’t gather information about you that could be used for marketing or remembering where you’ve been on the internet.
Here are some examples of essential cookies:
- Keeping you logged in during your visit; without cookies you might have to log in on every page you go to.
- When you add something to the online shopping basket, cookies make sure it’s still there when you get to the checkout.
- Some are session cookies which make it possible to navigate through the website smoothly. However these are automatically deleted after you close your web browser.
(ii) Improving your browsing experience
These cookies allow the website to remember choices you make, such as your language or region and they provide improved features.
Here are a few examples of just some of the ways that cookies are used to improve your experience on our websites:
- Remembering your preferences and settings, including marketing preferences.
- Remembering if you’ve filled in a survey, so you’re not asked to do it again.
- Remembering if you’ve been to the site before. If you are a first-time user, you might see different content to a regular user.
- Restricting the number of times you’re shown a particular advertisment. This is sometimes called ‘frequency capping’.
- Showing you information that’s relevant to products of ours that you have.
- Enabling social media components, like Facebook or Twitter.
- Showing ‘related article’ links that are relevant to the page you’re looking at.
- Remembering a location you’ve entered such as weather forecasts.
We like to keep track of what pages and links are popular and which ones don’t get used so much to help us keep our sites relevant and up to date. It’s also very useful to be able to identify trends of how people navigate (find their way through) our sites and if they get ‘error messages’ from web pages.
This group of cookies, often called ‘analytics cookies’ are used to gather this information. These cookies don’t collect information that identifies you. The information collected is anonymous and is grouped with the information from everyone else’s cookies. We can then see the overall patterns of usage rather than any one person’s activity. Analytics cookies only record activity on the site you are on and they are only used to improve how a website works.
Some of our websites and some of the emails you might get from us also contain small invisible images known as ‘web beacons’ or ‘tracking pixels’. These are used to count the number of times the page or email has been viewed and allows us to measure the effectiveness of its marketing and emails. These web beacons are anonymous and don’t contain or collect any information that identifies you.
We also use ‘affiliate’ cookies. Some of our web pages will contain promotional links to other companies’ sites. If you follow one of these links and then register with or buy something from that other site, a cookie is sometimes used to tell that other site that you came from one of our sites. That other site may then pay us a small amount for the successful referral. This works using a cookie.
A Device Identifier is a tool with an equivalent function to that of a cookie which is used to target and track the effectiveness of content and advertising delivered to users of our mobile applications.
You can reset your Device Identifier at any time through the Advertising settings on your iPhone, or opt out of sending this information by setting the ‘Limit Ad Tracking’ option located in the on your iPhone.